Should I update my Alexa Flash Briefing daily or weekly?
This is one of the first and most common questions we receive when someone joins SoundUp Now. Unfortunately, there isn’t an easy answer. Let’s start by talking about how the Alexa Flash Briefing daily or weekly frequency works in the first place.
Flash Briefing Upload Frequencies
When you’re first setting up your Alexa Flash Briefing, Amazon wants to know what your new episode frequency is going to be. They give you 3 options on how long your audio file will stay
I don’t know anyone that has the time to do hourly content so we are just going to skim by that one as if it’s not even there…
Alexa Flash Briefing Daily Uploads
So what happens if you select daily? If you publish your episode at
“________ does not contain any recent content”
and then move on to the next Flash Briefing they are subscribed to.
In MY opinion (Sean), I think this is the best thing you can do IF you have nothing relevant for Tuesday or would just repeat Monday’s episode. This way, it moves on and continues playing the other Flash Briefings I’m subscribed to. I DO NOT like listening to the same episode of a 2-10 minute briefing from the day before… unless it’s meant to be that way… which leads me to…
Alexa Flash Briefing Weekly Uploads
1. It expires in 7 days the next Monday at
2. You upload a new episode before the 7 days is expired. (You can still upload daily and Alexa will just play the most recent episode published.)
“I feel really strongly that if you want to grow your audience, it’s important to publish new content every day, or at the least Monday through Friday. You don’t have to record every day, but I do think it’s important PUBLISH every day.” – Jen Lehner
COMMENT BELOW OR SHARE AND DISCUSS ON SOCIAL